BerkShares Goes Digital!

I’ve said this before, and I’ll say it again, dear reader. One of my favorite parts of the Berkshires is the continuous sense of community. The strength that the community has for each other in uplifting each other and supporting one another is what really has kept me here. Well, that and how everywhere looks like a painting, but I digress. 

And in another historic move for the region we are seeing the fruits of community connection come alive again, through the recent digital pivot of BerkShares! 

What Is BerkShares?

Berkshires is the local currency of the Berkshire region. Starting in 2006, the currency was established in an effort to encourage Berkshire county residents to #shoplocal. You would convert your U.S. currency to BerkShare notes, and use that in local businesses in the area. 

A risk that inevitably paid off! Since their beginnings in 2006, BerkShares has grown exponentially and is accepted across the entire region. 

BerkShares Goes Digital…Why?

Moving BerkShares is the natural and inevitable next step for the currency. In 2022, it’s projected that 65.3% of Americans will be using online banking. A trend that’s been steadily climbing year after year with no sign of slowing down. 

Between that and the rise of a digital economy it only makes sense for BerkShares to move digital. And, according to the official website, the digital BerkShares app creates a cost-effective alternative for those that accept the currency. You can read more about their money-saving alternatives on the website, but the immediate savings of avoiding any credit-card fees seems like a no-brainer to me. 

Now What?

Exactly! The BerkShares app is free to download now in the Apple App Store or Google Play. Download today, load money on to the app, and use the directory to find all available stores that accept the currency. Like a certain boutique gift shop in South Egremont.